The Semantic and Aesthetic Impact of Smell on Touch

The Semantic and Aesthetic Impact of Smell on Touch

We contribute to the literature on multisensory interactions within consumer behavior by showing the semantic and sensory aesthetic impact of smell on touch. Across two studies we show that the scent of a product can impact haptic perceptions, with these effects being moderated by the level of congr...

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Bibliographische Detailangaben
Hauptverfasser: Caldara, Cindy, Elder, Ryan S, Krishna, Aradhna
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Aesthetics
Consumer behavior
Semantics
Sensory perception
Studies
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Beschreibung
Zusammenfassung:We contribute to the literature on multisensory interactions within consumer behavior by showing the semantic and sensory aesthetic impact of smell on touch. Across two studies we show that the scent of a product can impact haptic perceptions, with these effects being moderated by the level of congruity and semantic associations between the sensory stimuli.
ISSN:0098-9258