Thinking About Other People: Spontaneous Trait Inferences and Spontaneous Evaluations

Three experiments examined whether people spontaneously generate evaluations of target individuals under circumstances in which they are also known to generate spontaneous trait inferences (STIs). The first experiment used a standard savings-in-relearning paradigm to explore whether exposure to trait-implicative behavior descriptions facilitates the learning of evaluatively-congruent, as well as behavior-implied, personality traits. Evidence for the facilitated learning of evaluatively-congruent traits was not obtained. This led to a second experiment in which the savings-in-relearning paradigm was altered to directly assess participants' relearning of evaluative words (good/bad). The results demonstrated that the same trait-implicative behavioral stimuli can produce both spontaneous trait inferences and spontaneous evaluations when both are measured correctly. Both of these outcomes were replicated in a third study using a false recognition paradigm. The implications of these findings for impression formation processes and for the possible independence of semantic information and evaluative information are discussed.