The Collision of Indeterminate Environments and Porter's Forces: Uncertainty Fields and Their Impact on Entrepreneurial Alertness
In order to identify new product/market opportunities, the fields of entrepreneurship and strategy are brought closer together with a reconceptualization of Porter’s forces as data‐driven components of market and industry uncertainty.
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Veröffentlicht in: | Strategic change 2016-05, Vol.25 (3), p.239-257 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | In order to identify new product/market opportunities, the fields of entrepreneurship and strategy are brought closer together with a reconceptualization of Porter’s forces as data‐driven components of market and industry uncertainty. |
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ISSN: | 1086-1718 1099-1697 |
DOI: | 10.1002/jsc.2058 |