The Collision of Indeterminate Environments and Porter's Forces: Uncertainty Fields and Their Impact on Entrepreneurial Alertness

In order to identify new product/market opportunities, the fields of entrepreneurship and strategy are brought closer together with a reconceptualization of Porter’s forces as data‐driven components of market and industry uncertainty.

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Veröffentlicht in:Strategic change 2016-05, Vol.25 (3), p.239-257
1. Verfasser: Guggenheim, David
Format: Artikel
Sprache:eng
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Beschreibung
Zusammenfassung:In order to identify new product/market opportunities, the fields of entrepreneurship and strategy are brought closer together with a reconceptualization of Porter’s forces as data‐driven components of market and industry uncertainty.
ISSN:1086-1718
1099-1697
DOI:10.1002/jsc.2058