Un touriste co-créateur est-il un touriste heureux ? Étude de l'impact de la co-création sur le bien-être du consommateur

This article aims to study the tourist co-creation behavior and the consumers' wellbeing associated to co-creation. Results from two exploratory qualitative studies identify two types of tourist co-creation behavior: tourist participation behavior which is necessary for the success of the co-creation process; and tourist citizenship behavior which is, however, not necessary for the success of this process. Finally, different dimensions of consumers' wellbeing have been identified - before, during and after the co-creation process - like satisfaction, happiness, pleasure, assurance and pride.