Os mercados relevantes do ramo de agrotóxicos

The implementation of the antitrust legislation implies the delimitation of the smallest space in which any market power can be exercised, the so-called "relevant market". The pesticides market is characterized by high technological dynamism and imperfect substitution of products, which poses a methodological challenge to the delimitation of competitive frontiers. The legal necessity of obtaining a registration number suggests possible reference parameters by limiting the pesticides scope to combinations of targets and crops. This study aims to demonstrate such parameters and their implications for the pesticides industry. For such, we carried out an analysis of the soybean herbicides market. The main findings are that besides the fact that companies adopt scope strategies and prioritize more economically significant markets, the market power is transitory due to low barriers to mobility.