The New Look in Political Ideology Research

Over 50 years of research into American political ideology have left scholars with a contested paradigm. One side argues that the mass public is distinctly nonideological. The other side argues that ideological thinking is not beyond the public. The way forward for research in political ideology does not lie in rehashing this debate but in advancing two new areas of work. The first considers the role that values and principles play in determining the political and ideological thinking of individuals. The second questions the current conception and measurement standards of political ideology. This research argues that ideology among the American mass public is formed by positions along two related but separate dimensions. In this article, we summarize the major arguments of and criticisms of current ideology research. Then we discuss recent research on principles and values and the measurement of ideology.