A new perspective on the Plog psychographic system

This research evaluates Plog’s model of allocentricity and psychocentricity in order to test its effectiveness as a predictor of travel behavior. While some of Plog’s psychographic system’s behavioral characteristics were confirmed, the major finding related to the actual visitation patterns of the tested sample’s travel, with the vast majority of the sample’s travel, regardless of the traveler’s Plog classification, to destinations classified as psychocentric. Practical marketing and destination management implications are discussed.