Consumo transmídias de conteúdos televisivos: explorações em torno de uma agenda de investigação 1/Transmedia consumption in television contents: exploring possibilities on a research agenda

The paper proposes a research agenda about transmedia consumption of television content, making an exploratory analysis of quantitative data on the use of means capable of giving signals for the understanding of transmedia consumption practices. For the analysis, the authors use the Sisem Suite software and worked over the first quarter of 2014 Database of Media General Study -- EGM, conducted by Ipsos MediaCT between sixteen Brazilian markets. In this exploration, they have chosen television as the privileged place of observation (reference media), on the basis of their research interests and from data provided by the EGM itself in relation to so-called heavy users. Analysis on the agenda and preliminary field observations allow them to assume that the development of transmedia television content by Brazilian producers should be guided more by strategies of "feedback/resonances" than "expansions/deepening"of content.