Shopping around for better practice

Shopping around for better practice

CLIENTS are no longer clients, but ‘consumers’, says Ross Tiffin, and veterinary practices need to find new ways of attracting them into the waiting room. Here, he explains how the typical client has changed over the past several years, and how new research methods (including ‘mystery shopping’) can...

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Veröffentlicht in:In practice (London 1979) 2005-06, Vol.27 (6), p.322-323
1. Verfasser: Tiffin, Ross
Format: Artikel
Sprache:eng
Schlagworte:
consumer satisfaction
pet care
pets
quality control
small animal practice
veterinarians
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Beschreibung
Zusammenfassung:CLIENTS are no longer clients, but ‘consumers’, says Ross Tiffin, and veterinary practices need to find new ways of attracting them into the waiting room. Here, he explains how the typical client has changed over the past several years, and how new research methods (including ‘mystery shopping’) can be used to measure and improve practice marketing.
ISSN:0263-841X
2042-7689
DOI:10.1136/inpract.27.6.322