The Effect of Reshoring on Purchase Behavior

The Effect of Reshoring on Purchase Behavior

Reshoring is a strategy that returns manufacturing to its home country, usually for cost and logistical reasons. Earlier studies indicate that consumers' attitudes of quality are related to where the product is manufactured. Also, reshoring may influence the product's environmental footpri...

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Veröffentlicht in:Journal of marketing development and competitiveness 2015-12, Vol.9 (2), p.80
Hauptverfasser: Maronde, Ulrike, Stambaugh, Jeff, Martin, Laura, Wilson, Phillip
Format: Artikel
Sprache:eng
Schlagworte:
Competitive advantage
Consumer behavior
Consumers
Cost control
Environmental impact
Impact analysis
Manufacturers
Manufacturing
Perceptions
Preferences
Product quality
Purchasing
Reshoring
Studies
Variables
Willingness to pay
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Zusammenfassung:Reshoring is a strategy that returns manufacturing to its home country, usually for cost and logistical reasons. Earlier studies indicate that consumers' attitudes of quality are related to where the product is manufactured. Also, reshoring may influence the product's environmental footprint. The purpose of this study is to examine the effects of product quality and environmental impact as a result of reshoring on the consumers' purchase preferences and willingness to pay a price premium. The study evaluates United States and Germany consumer's product preferences for reshored products.
ISSN:2155-2843
2155-2843