Profil de la femme ordinaire : Une étude exploratoire

In this paper, our goal is to draw the profile of the "ordinary woman" perceived by Tunisians. "Ordinary" is a new concept that we are going to explore through a qualitative study. An exploratory research is conducted with a group of 30 people, 19 of whom are women and 11 are men...

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Veröffentlicht in:La revue des sciences de gestion 2013-05, Vol.48 (261/262), p.45
Hauptverfasser: Chakroun, Inès, Kammoun, Mohamed, Pauly, Bernard
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Sprache:fre
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Zusammenfassung:In this paper, our goal is to draw the profile of the "ordinary woman" perceived by Tunisians. "Ordinary" is a new concept that we are going to explore through a qualitative study. An exploratory research is conducted with a group of 30 people, 19 of whom are women and 11 are men. Semantic software (Tropes) is used to decrypt data from semi-structured interviews. The results show that men often refer to the sociological characteristics to describe the "ordinary woman. However, women describe the "ordinary woman" with reference to physiological and psychological characteristics.
ISSN:1160-7742
1760-6136