An Arousal Effect of Colors Saturation: A Study of Self-Reported Ratings and Electrodermal Responses

An Arousal Effect of Colors Saturation: A Study of Self-Reported Ratings and Electrodermal Responses

The purpose of the experiment was to test the relationship between attributes of color, self-rated arousal, and autonomic reactions to color stimuli. Sixteen colored backgrounds of different hue, saturation, and brightness were each viewed by 64 subjects (females, Mage = 22.48) while skin conductanc...

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Veröffentlicht in:Journal of psychophysiology 2016, Vol.30 (1), p.9-16
1. Verfasser: Zieliński, Piotr
Format: Artikel
Sprache:eng
Schlagworte:
Brightness Perception
Color
Color Perception
Color Saturation
Female
Human
Physiological Arousal
Rating
Skin Resistance
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Zusammenfassung:The purpose of the experiment was to test the relationship between attributes of color, self-rated arousal, and autonomic reactions to color stimuli. Sixteen colored backgrounds of different hue, saturation, and brightness were each viewed by 64 subjects (females, Mage = 22.48) while skin conductance responses (SCRs) were recorded. Subjective judgments relating to pleasantness (valence) and arousal were also measured. Results show that among color attributes only saturation had an effect on SCR magnitude, F(1, 63) = 6.31, p 
ISSN:0269-8803
2151-2124
DOI:10.1027/0269-8803/a000149