Financial Literacy Status in the Villages of Kanyakumari District in Tamil Nadu State, India

Financial literacy is knowledge about finance. The importance of financial education has improved in recent years due to developments in financial markets as well as demographic, economic and policy changes in India. Financial literacy is an important adjunct for the promotion of financial inclusion and ultimately financial stability. The main objective of the study is to assess the financial literacy in the villages of Kanyakumari district. The study conducted in ten villages belonging to three blocks of Kanyakumari district. Financial literacy relates to educational status, income and frequency of operation (transaction) in positive sense. The overall satisfaction level of financial services of the customers lies in educating rural people clearly about the financial services available, how to use them and its benefits is inevitable. This would improve their usage and satisfaction level on these financial services.