DEMANDA POR FUTEBOL NO BRASIL E NA INGLATERRA/DEMANDA POR FUTEBOL NO BRASIL E NA INGLATERRA

The football industry comprises a wide range of sectors, aimed at acquiring inputs, transforming them into products and distributing them. Considering the soccer productive chain, this paper seeks to compare the determinants factors of the demand for football in Brazil and England, because this one get 30% of football GDP while Brazil has less than 1%. Secondary data were used from IBGE, Office for National Statistics (ONS), CBF, Pluri Consultoria, BBC Sports Survey and from the Worldfootball site. The survey makes an analysis based on the 380 games that occurred in the Brazilian and English championship, 2013 season. To estimate the demand equation, the Two Least Square Stage model was used. The model had as dependent variable the attendance in the stadiums. The results showed that economic and structural factors as well as the quality of the game were significant to explain the demand in Brazil and England. It was also found out that English teams are more efficient in terms of forming prices.