Why Do Respondents Break Off Web Surveys and Does It Matter? Results From Four Follow-up Surveys

Why Do Respondents Break Off Web Surveys and Does It Matter? Results From Four Follow-up Surveys

With the rise of Web survey research high breakoff rates are increasingly considered a major shortcoming. While there are many findings on the impact of questionnaire, question, and survey characteristics on breakoff (e.g., El-Menouar & Blasius, 2005; Galesic, 2006; Heerwegh, 2005; Peytchev, 200...

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Veröffentlicht in:International journal of public opinion research 2015-06, Vol.27 (2), p.289-302
Hauptverfasser: Steinbrecher, Markus, Roßmann, Joss, Blumenstiel, Jan Eric
Format: Artikel
Sprache:eng
Schlagworte:
Internet
Polls & surveys
Responses
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Zusammenfassung:With the rise of Web survey research high breakoff rates are increasingly considered a major shortcoming. While there are many findings on the impact of questionnaire, question, and survey characteristics on breakoff (e.g., El-Menouar & Blasius, 2005; Galesic, 2006; Heerwegh, 2005; Peytchev, 2009), there is only limited evidence on the effects of respondent characteristics. This article analyzes data from follow-up surveys to initial surveys in which respondents broke off.
ISSN:0954-2892
1471-6909
DOI:10.1093/ijpor/edu025