Novos cenários comunicacionais no contexto das mídias interativas: o espalhamento midiático/New communication scenarios in the context of interactive media: the spreadable media

Within the current reality of mass media, there exists an objective to verify the possibilities of individual participation in discussions and his/her social visibility. In the context of the recirculation of information via social networks, considerations about the levels of participation of the reader/receiver in the construction and broadcast of information are made. In a specific way, the interaction between levels of television products of conventional TV and social networking sites are discussed here, with the following objectives: a) to question synchronous and asynchronous audience patterns b) to verify indicatives of strengthening the audience, and c) to verify distinct uses distant from suggested protocols by production limits. The survey shows a strong indication to the media engagement via chat networks established between television programming consumers.