La responsabilité des entreprises dans le «vieillissement réussi» et le rôle d'Internet dans ce processus: une étude exploratoire

This paper deals with the study of the companies' contributions to the "successful aging" thanks to the Internet in the light of corporate social responsibility (CSR). In this purpose, a qualitative netnographic study has been conducted. Our results show the role of the internet as one of the contributing tools of successful aging, the complexity and the specificities of the relationship between older people and the Internet and the real and the companies' contribution to successful aging via internet as a social and ethical commitment.