The impact of insurance coverage on consumer utilization of health services: An exploratory study
Purpose - The purpose of this paper is to identify how need for service, enabling factors and pre-disposing characteristics influences access to service. In addition, the authors seek to examine the moderating influence of pre-disposing variables on the relationship between insurance and health serv...
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Veröffentlicht in: | International journal of bank marketing 2015-05, Vol.33 (3), p.276-297 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | Purpose - The purpose of this paper is to identify how need for service, enabling factors and pre-disposing characteristics influences access to service. In addition, the authors seek to examine the moderating influence of pre-disposing variables on the relationship between insurance and health services utilization. Design/methodology/approach - The authors utilize data from a major metropolitan hospital in the USA to test and extend the behavioral model of health care. Findings - Results indicate that insurance and pre-disposing variables have a direct impact on type of health service utilization. However, the insurance effect is found to vary by demographic factors. Research limitations/implications - This paper is limited to secondary data. Future work can incorporate both attitudinal and behavioral measures to obtain a more comprehensive evaluation of services access. Practical implications - The research offers a tactical framework for management to segment consumer markets more effectively. Social implications - Through the framework, management will have the requisite knowledge to target segmented populations based on need, insurance, and pre-disposing variables which will help improve access to services and clinical outcome. Originality/value - The findings of this paper will serve as a basis for future research exploring the influence of insurance on access to services. |
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ISSN: | 0265-2323 1758-5937 |
DOI: | 10.1108/IJBM-05-2014-0061 |