BALANCED SCORECARD - HOW TO CONSIDER THIS STRATEGY' MEASURING TOOL?

This article is focusing on using Balanced Scorecard from a different - wider point of view. Author is considering Balanced Scorecard a bit wider, as a strategy management tool, which is different from the original one - namely strategy measuring system. This approach bases on articles and researche...

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Veröffentlicht in:Zarządzanie 2012-01, Vol.39, p.35
1. Verfasser: Tadych, Jakub
Format: Artikel
Sprache:pol
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Zusammenfassung:This article is focusing on using Balanced Scorecard from a different - wider point of view. Author is considering Balanced Scorecard a bit wider, as a strategy management tool, which is different from the original one - namely strategy measuring system. This approach bases on articles and researches provided by Polish and international authorities from relevant field, which presents practical experiences from implementing Balanced Scorecard as a strategy management tool within enterprises.
ISSN:1689-8966
2450-7040