BALANCED SCORECARD - HOW TO CONSIDER THIS STRATEGY' MEASURING TOOL?
This article is focusing on using Balanced Scorecard from a different - wider point of view. Author is considering Balanced Scorecard a bit wider, as a strategy management tool, which is different from the original one - namely strategy measuring system. This approach bases on articles and researche...
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Veröffentlicht in: | Zarządzanie 2012-01, Vol.39, p.35 |
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Format: | Artikel |
Sprache: | pol |
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Online-Zugang: | Volltext |
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Zusammenfassung: | This article is focusing on using Balanced Scorecard from a different - wider point of view. Author is considering Balanced Scorecard a bit wider, as a strategy management tool, which is different from the original one - namely strategy measuring system. This approach bases on articles and researches provided by Polish and international authorities from relevant field, which presents practical experiences from implementing Balanced Scorecard as a strategy management tool within enterprises. |
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ISSN: | 1689-8966 2450-7040 |