From Finding the Perfect Love Online to Satellite Dating and ‘Loving-the-One-You’re Near: A Look at Grindr, Skout, Plenty of Fish, Meet Moi, Zoosk and Assisted Serendipity

in a relatively brief period of time, what I call personal advertising, the impersonal public marketing of the self in a circumscribed medium, space, or place, has become a normative way of meeting people and establishing relationships.