REGIONAL ANALYSIS OF TOURISM COMPANIES ONLINE IN SPAIN

Internet is a very valuable tool in the marketing of products and services. It offers competitive advantages compared to other means of traditional marketing such as reduced costs for the exchange of information, high transmission speed, direct and personalized approach with the client, transaction control and flexibility in the use of the marketing elements. Development and dissemination of Information Communication Technologies (ICTs) have deeply affected the way business is performed and the way that organizations compete in any sector. Trujillo analyzes the content and services offered by several Spanish tourist sites, in order to check if the design of these exploits to the maximum resources provided by ICTs and are demands by the current tourists.