IMPLEMENTING AN INTEGRATED MODEL OF PROJECT ASSESSMENT IN COMMUNICATION PROCESS FOR SELECTION OF QUALITY PROJECT PROPOSALS/PROVEDBA INTEGRIRANOG MODELA PROJEKTNOG VREDNOVANJA U KOMUNIKACIJSKOM PROCESU ODABIRA KVALITETNIH PROJEKTNIH PRIJEDLOGA

In preparing proposals in response to public calls for drawing on EU structural funds, the key question is how to assess the proposals so that the right projects will be selected. In this paper we analyse the classical project proposal assessment model and develop the integrated model. We study the issue how to select the projects which will increase economic activity and competitiveness, consolidate human potential and bring about new knowledge and technological innovation. Because supporting unsuccessful projects and rejecting promising ideas is detrimental to economies at national level, it is necessary to develop an assessment model which will reliably distinguish between strong and weak projects while leaving no room for bureaucratic error. The purpose of the integrated model of project proposal assessment presented in this paper is to support both investors and assessors. Its key feature is a comprehensive approach in which evaluation does not begin only once the business idea is fully developed, but builds up value gradually, from inception to sustainable impacts. Each of the phases consolidates the knowledge and experience of the investor, call issuer and assessor.