RELAÇÃO DO USO INTERATIVO DO SISTEMA DE CONTROLE GERENCIAL COM DIFERENTES MODELOS DE GESTÃO DE INOVAÇÃO

The interactive use of Management Control System (MCS) tools suggests consistency with models of innovation management, ranked by Roussel, Saad, and Erickson (1991) as intuitive, systematic and strategic. This study aims to identify the relationship between the level of interactive use of Management Control System instruments and the models of innovation management proposed by Roussel, Saad and Erickson (1991) in Brazilian industrial companies. Was conducted descriptive study through survey, with application of descriptive statistics and cluster analysis. The study sample comprised 28 industrial companies listed on Revista Exame Melhores e Maiores, 2011 edition. The results show that among the three models of innovation management, strategic non-specialist model of innovation management was predominant. It was also observed that companies in the systematic management model presented results that point to the search for better controls to manage innovation. The intuitive model had the lowest averages of the clusters, indicating that these companies have a little management of innovation and its processes through instruments of the MSC. It is concluded that the interactive use of MSC instruments appropriate to the innovation management model adopted by the company can positively influence the level of innovation, but its continued use to control and manage innovation is still not widely known.