Ecos do passado na pedagogia do consumo: um olhar para as raízes do contemporâneo/Ecos del pasado en la pedagogía de consumo: una mirada a las raíces de lo contemporáneo/Echoes of the past in the pedagogy of consumption: a look at the roots of contemporary

This paper aims to understand the historical process of advertising and marketing, seeking to understand the social roles they occupy. The purpose, therefore, is to understand how experiential marketing has become an investment strategy of contemporary advertising and what were the social changes that underlie this social transformation, aiming to analyze how advertising teaches consumers about ways to use the objects of consumption.