My name is Sacha: fiction and fact in a new media era

Enabled by an economy of viral, point-to-point, communication, where media messages flow on horizontal axes from producers to consumers, some YouTube producers have found mass audiences for the expression primarily of point of view narratives. Demonstrating the power of the feature film industry to emulate and extend the amateur productions of YouTube, Borat was a popular and economically viable hit release. Since its release in November 2006, the film has grossed over $260 million dollars worldwide, and has earned Cohen an Oscar nomination and a Golden Globe.