PREDICTORS OF ENTREPRENEURIAL VENTURE EXPLOITATION TENDENCIES: ROLE OF GENDER, EMOTION, MOTIVATION AND ROLE MODEL ACCESSIBILITY

This study examines the indirect relationship between entrepreneurial emotions and venture exploitation tendencies. The study conceptualizes a gender based framework that looks at the mediating effect of motivation and the additional moderating effect of entrepreneur 's role models. General positive and negative emotional states are considered plus motivation to start a venture, role model accessibility and their venture exploitation tendencies.