Erfolgspotenziale der Prozessorientierung im Curated Shopping

Erfolgspotenziale der Prozessorientierung im Curated Shopping

Many e-commerce companies do not take into account customer needs to a sufficient extent. Using case studies, consumer demands by so-called curated shopping should be placed at the center of corporate activities. The article explains the influence of process orientation to the potential for success...

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Veröffentlicht in:Marketing Review St. Gallen 2014-12, Vol.31 (6), p.22-33
Hauptverfasser: Möhlenbruch, Dirk, Georgi, Jana, Kohlmann, Alena
Format: Artikel
Sprache:ger
Schlagworte:
Business and Management
Corporate planning
Customer relationship management
Electronic commerce
Market potential
Marketing
Personal selling
Schwerpunkt
Shopping
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Beschreibung
Zusammenfassung:Many e-commerce companies do not take into account customer needs to a sufficient extent. Using case studies, consumer demands by so-called curated shopping should be placed at the center of corporate activities. The article explains the influence of process orientation to the potential for success in curated shopping.
ISSN:1865-6544
1865-7516
DOI:10.1365/s11621-014-0422-3