MBAs: cinco discursos em busca de uma nova narrativa/MBAs: Five discourses in search of a new narrative

The management industry has significantly evolved in Brazil, since the 1990s, spreading ideas and management models. The phenomenon has sparked the interest of researchers, who carried out studies on its "pillars": consulting firms, business media, management gurus, and business schools -- the latter constitutes the study object in this paper. In the last decades, the number of graduate programs in management education has been multiplied in Brazil: the so-called MBAs. In the US and Europe, such programs have been subject to scrutiny and scientific studies having a reflective and critical nature. In Brazil, however, few studies have been conducted about them. This article aims to fill this gap. For this, the authors identify and present the most pronounced discourses produced about such courses: the discourse of instrumental criticism, the discourse of instrumental defense, the critical discourse of emancipation, and the discourse of redemption of the business media.