Brand Identity Process of Financial Cooperatives: An Austrian Case

Brand Identity Process of Financial Cooperatives: An Austrian Case

Financial institutions, be they cooperatives and operating through crowdfunding, have to pay attention to the identity they create and disseminate through their communication.

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Bibliographische Detailangaben
Veröffentlicht in:Strategic change 2014-11, Vol.23 (7-8), p.493-506
Hauptverfasser: Attuel-Mendès, Laurence, Caseau, Cornelia, Bonescu, Mihaela
Format: Artikel
Sprache:eng
Schlagworte:
Bank marketing
Brand identification
Cooperatives
Financial institutions
Information dissemination
Studies
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Beschreibung
Zusammenfassung:Financial institutions, be they cooperatives and operating through crowdfunding, have to pay attention to the identity they create and disseminate through their communication.
ISSN:1086-1718
1099-1697
DOI:10.1002/jsc.1991