Product Development Model Focused on the Telecommunication Service

This article presents an analysis of the main reference models of Product Development Process (PDP) and specificities of the telecommunications industry. The research instruments used to collect the data was semi-structured interviews, direct observation and document analysis in two companies, in order to map and analyze their PDP. It was noticed that there was similarity of the steps of the Case Studies PDP with the reference models, especially the model of [4]. The main differences were the feasibility analysis, the assessment by the customer of the preliminary product concepts, and the emphasis on commercial and operational development. It was also noted that the PDP of the companies had no strong influence of practices and business processes. Their PDP were more involved in the ​​strategy area, infrastructure and with the product of eTOM framework.