Servitization in Project-Based Firms

Servitization in Project-Based Firms

Project‐based firms are transforming their business models in order to add services to their offers, with the consequence that their business projects are beginning to be conceived as long processes in which servitization takes place.

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Bibliographische Detailangaben
Veröffentlicht in:Strategic change 2014-08, Vol.23 (5-6), p.329-340
Hauptverfasser: Galera-Zarco, Carlos, Morales-Gallego, Matilde, Pérez-Aróstegui, M. Nieves
Format: Artikel
Sprache:eng
Schlagworte:
Business models
Customer services
Management theory
Organizational change
Project management
Studies
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Beschreibung
Zusammenfassung:Project‐based firms are transforming their business models in order to add services to their offers, with the consequence that their business projects are beginning to be conceived as long processes in which servitization takes place.
ISSN:1086-1718
1099-1697
DOI:10.1002/jsc.1980