Filmoznawcy wśród medioznawców. Kilka refleksji o marginalizowaniu kultury audiowizualnej w naukach o mediach i na studiach dziennikarskich

The article deals with the participation of film studies experts in cultural media studies research, understood as a dynamically developing discipline dealing with theories and practices of audiovisual media. The author ponders why is it so difficult to convince social scientists among media studies researchers to read, promote and popularise valuable publications about media by film studies experts and cultural studies specialists. Polish media studies experts representing social sciences dealing with the audiovisual, focus on analysing the function and content of media transmissions, while ignoring their cultural dimension. It is the representatives of the humanities, and especially film studies experts, that developed the history of the audiovisual, create theories and popularise Western thought in Poland. However their work goes unappreciated by their media studies colleagues from the social sciences. Within media studies study programs history and theory of audiovisual culture is increasingly popular among students, yet highly marginal in relation the history of the printed media.