Enhancing Entrepreneurship Education Through Memletic Learning Theory

This paper describes the role of Memletic learning style theory in the curriculum design of an undergraduate entrepreneurship course. The seven Memletic categories classify learning propensities based upon the theory of multiple intelligences whereby substructures to individual's intelligences may be identified, providing insight into behavior and learning preferences. Activities, assignments and teaching strategies in this highly experiential course were designed to address each learning style preference. This paper illustrates a curriculum design strategy that encourages the development of entrepreneurial orientation and behaviors by applying Memletic learning style theory. Detailed class exercises, term projects, and imagination development tools are highlighted.