A Study on Current Situations and Problems of Advertisements and Public Relations in National Government Parks

In the tendency that a budget decreases, it is a subject for national government parks (NGPs) to manage effectively and efficiently. Therefore, park managers in NGP must establish the method of park management. The purpose of this study is to develop the method of public advertisement and public relations in NGPs. This study shows that public relations are confused with advertisements and difficulty of an effect measurement and an evaluation. From the analysis on results of activities of public advertisement and public relations in NGPs, there are five different techniques that had been carried out, few parks to put the professional staff, confusion with advertisements and public relations. Advertisements and public relations in NGPs include future tasks, 1)clarification of public relations and advertisement, 2)establish methods for measuring and evaluating the effect, 3)selection methods of information dissemination, 4)implementation of efficient and effective park management.