Smart Technology Usage in Shopping Malls in Terms of Consumer Relations

Today, application areas of smart technologies is growing fast. One of the these areas is shopping malls. Because these technologies strengthens the communication with customer of shopping malls and learning their; tastes, requirements, habits, frequency of spending etc., make possible to follow a customer-focused marketing strategy. In the first section, "shopping malls" and "smart technologies" are defined. Then, "at shopping malls use of smart technology in customer relationship and data-based marketing", "The use of technology for visual and entertainment" "the use of technology for providing information and assistance to customers" categories are emphasized and rom the standpoint of customer relationship, application areas of smart technologies have been revealed with examples.