Grocery shopping behavior A comparison of involved and uninvolved consumers
This study is designed to measure women's grocery shopping activity. An empirical investigation was developed to determine their grocery shopping involvement, smart shopping description, and grocery shopping characteristics. The sample comprised 173 women from Southern California who responded...
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| Veröffentlicht in: | Journal of retailing and consumer services 1996-04, Vol.3 (2), p.73-80 |
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| container_end_page | 80 |
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| container_title | Journal of retailing and consumer services |
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| creator | Smith, Mary F. Carsky, Mary L. |
| description | This study is designed to measure women's grocery shopping activity. An empirical investigation was developed to determine their grocery shopping involvement, smart shopping description, and grocery shopping characteristics. The sample comprised 173 women from Southern California who responded to a survey to examine these variables. The results extend the research and provide support in the areas of involvement and grocery shopping decision-making styles. |
| doi_str_mv | 10.1016/0969-6989(95)00048-8 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0969-6989 |
| ispartof | Journal of retailing and consumer services, 1996-04, Vol.3 (2), p.73-80 |
| issn | 0969-6989 1873-1384 |
| language | eng |
| recordid | cdi_proquest_journals_1518428932 |
| source | Periodicals Index Online; ScienceDirect Journals (5 years ago - present) |
| subjects | behavior grocery shopping |
| title | Grocery shopping behavior A comparison of involved and uninvolved consumers |
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