Grocery shopping behavior A comparison of involved and uninvolved consumers

Grocery shopping behavior A comparison of involved and uninvolved consumers

This study is designed to measure women's grocery shopping activity. An empirical investigation was developed to determine their grocery shopping involvement, smart shopping description, and grocery shopping characteristics. The sample comprised 173 women from Southern California who responded...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services 1996-04, Vol.3 (2), p.73-80
Hauptverfasser: Smith, Mary F., Carsky, Mary L.
Format: Artikel
Sprache:eng
Schlagworte:
behavior
grocery
shopping
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This study is designed to measure women's grocery shopping activity. An empirical investigation was developed to determine their grocery shopping involvement, smart shopping description, and grocery shopping characteristics. The sample comprised 173 women from Southern California who responded to a survey to examine these variables. The results extend the research and provide support in the areas of involvement and grocery shopping decision-making styles.
ISSN:0969-6989
1873-1384
DOI:10.1016/0969-6989(95)00048-8