Stadionzeitung meets Facebook

In the context of customer relationship management, numerous measures have been developed in the past, which is the central idea underlying "from customers to make members". Given the significant increase in membership in recent years, professional football clubs also seem to follow this strategy and implement them successfully. Along with the increasing number of members, the communication with them is becoming increasingly relevant. In the context of this paper, therefore, the question of how members can use the PR tools of professional football clubs successfully is examined.