A STUDY OF VIABILITY OF OPENING SPORTS THEMED RESTAURANTS IN METROPOLITAN CITIES

Sports-themed restaurants are the leisure places that combine fun activities related to sports such as pool, football, bowling with food and beverage. The research is based to know the feasibility and profitability of opening sports-themed restaurants in metropolitan cities and aims to identify the possibility of providing a distinct service in the restaurant business for sports lovers. The scope of this study has been restricted to the people belonging to the age 16-40, as they are expected to be the primary customers of the place. The research evaluates the customer's willingness to pay extra for the services being offered in a sports-themed restaurant. For this survey, primary data is being collected using random sampling technique; the survey is done online in a structured format in New Delhi. After the survey was done, it was found that most of the people are willing to pay the extra amount for the extra facilities being provided by a sports-themed restaurant. The extra facilities demanded by them are games rather than food and ambience.