PRYWATNOSC W MEDIACH - OBRAZ POLITYKA W TYGODNIKU OPINII "WPROST"/Privacy in the media - the policy image in the weekly "Wprost"

In the election campaign, politicians use the media to improve the image. They also want to discredit political opponents. They use rumors and factoids. Politicians in "Wprost" before the parliamentary election in 2011, in Poland, they created positive image and they competed about the place on the election list. Because of celebritisation of politics disappeared border between the public sphere and the private sphere of the activities. Politicians in the pre -election interviews are telling about family, hobby, the private life and friendships. In this way, they let journalists on continuing the subject of their private life on. The text illustrated with examples taken from polish politics before the parliamentary election in 2011. [PUBLICATION ABSTRACT]