Un lugar, una norma y tres manos de pintura

The title of the discussion-table presents four concepts that can not be defined a priori, neither in the academic nor in the popular environments. From its definition the perspective of the analysis and the appreciation of the facts will come. It cannot either by seated a natural, ingenuous, nonconflicting and nonideological integration of the same. Four examples will be exposed, in which the concepts of art, advertising, public space and daily life interact or integrate in different ways, generating different patterns of comprehension and action. The proposed cases will be the Puerta de Atocha design competition (Madrid), the city of Sao Paulo, the Barrio Espana of Valladolid, the downtown of Oviedo and the favela Dona Marta of Rio do Janeiro.