Marketing to green communities: How to successfully reach the green consumer

Marketing to green communities: How to successfully reach the green consumer

This article explores the economic shift in the United States toward sustainability. Also this article explores the concepts of ‘Green Marketing’, specifically within the context of marketing to green communities and identifies the need for marketers to shift strategies as green communities are bein...

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Veröffentlicht in:Journal of marketing analytics 2013-02, Vol.1 (1), p.18-31
Hauptverfasser: Noonan, Kelly E, Jane Coleman, Linda
Format: Artikel
Sprache:eng
Schlagworte:
Alternative energy
Altruism
Business and Management
Clean technology
Climate change
Consumer attitudes
Consumer behavior
Consumerism
Consumers
Economics
Energy industry
Environmental protection
Environmentalism
Green marketing
Marketing
Original Article
Pollution
Society
Studies
Sustainability
Wildlife conservation
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Beschreibung
Zusammenfassung:This article explores the economic shift in the United States toward sustainability. Also this article explores the concepts of ‘Green Marketing’, specifically within the context of marketing to green communities and identifies the need for marketers to shift strategies as green communities are being built across the United States. Lastly, this article discusses ‘green’ business methods and advertising techniques that have proven to be successful for multiple organizations in the United States.
ISSN:2050-3318
2050-3326
DOI:10.1057/jma.2012.2