Evaluation of Lighting Environment Using Conjoint Analysis (Part 1)—for the Case of Office

In this study, evaluation of the lighting environment in offices, which consists of various attributes that are trade-offs, is conducted using the Conjoint Analysis, common in the field of marketing research. The attributes are illuminance, lighting distribution, glare, design, cost, usage of daylight, and recycling (229 subjects participated.) As a result, preferences of office lighting were quantitatively externalized. In other words, partworth utilities and importance levels of attributes for office lighting displayed general characteristics of all subjects. Moreover, a method of research by grouping the subjects according to the importance levels of attributes or according to their characteristics is proved to be valuable for better understanding the preferences of office lighting.