Trouble in Paradise: the 2007-2009 Global Economic Recession and Hawai'i's Visitor Industry

ABSTRACT This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity...

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Bibliographische Detailangaben

Veröffentlicht in:	The international journal of tourism research 2013-11, Vol.15 (6), p.535-553
1. Verfasser:	Spencer, Daniel M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising crisis management destination management Economic recovery Hawai'i Hotels & motels island tourism recession Recessions States Studies
Online-Zugang:	Volltext
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