Trouble in Paradise: the 2007-2009 Global Economic Recession and Hawai'i's Visitor Industry

ABSTRACT This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The international journal of tourism research 2013-11, Vol.15 (6), p.535-553
1. Verfasser: Spencer, Daniel M.
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:ABSTRACT This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity and visitor arrivals, combined with widespread discounting, resulted in a 26% decrease in real visitor spending in 2009 versus that in 2006. The industry recovered during 2010 and 2011, but major hotel foreclosures, State bond downgrades and lost accommodations jobs are enduring scars. The experience demonstrated anew Hawai'i's need to strengthen its visitor industry and diversify its economy. Copyright © 2012 John Wiley & Sons, Ltd.
ISSN:1099-2340
1522-1970
DOI:10.1002/jtr.1873