Trouble in Paradise: the 2007-2009 Global Economic Recession and Hawai'i's Visitor Industry
ABSTRACT This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity...
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| Veröffentlicht in: | The international journal of tourism research 2013-11, Vol.15 (6), p.535-553 |
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| container_title | The international journal of tourism research |
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| creator | Spencer, Daniel M. |
| description | ABSTRACT
This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity and visitor arrivals, combined with widespread discounting, resulted in a 26% decrease in real visitor spending in 2009 versus that in 2006. The industry recovered during 2010 and 2011, but major hotel foreclosures, State bond downgrades and lost accommodations jobs are enduring scars. The experience demonstrated anew Hawai'i's need to strengthen its visitor industry and diversify its economy. Copyright © 2012 John Wiley & Sons, Ltd. |
| doi_str_mv | 10.1002/jtr.1873 |
| format | Article |
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This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity and visitor arrivals, combined with widespread discounting, resulted in a 26% decrease in real visitor spending in 2009 versus that in 2006. The industry recovered during 2010 and 2011, but major hotel foreclosures, State bond downgrades and lost accommodations jobs are enduring scars. The experience demonstrated anew Hawai'i's need to strengthen its visitor industry and diversify its economy. Copyright © 2012 John Wiley & Sons, Ltd.</description><identifier>ISSN: 1099-2340</identifier><identifier>EISSN: 1522-1970</identifier><identifier>DOI: 10.1002/jtr.1873</identifier><language>eng</language><publisher>Bognor Regis: Blackwell Publishing Ltd</publisher><subject>Advertising ; crisis management ; destination management ; Economic recovery ; Hawai'i ; Hotels & motels ; island tourism ; recession ; Recessions ; States ; Studies</subject><ispartof>The international journal of tourism research, 2013-11, Vol.15 (6), p.535-553</ispartof><rights>Copyright © 2012 John Wiley & Sons, Ltd.</rights><rights>Copyright Wiley Periodicals Inc. Nov/Dec 2013</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c3313-f746f05a1238f0a9d8af9bdae9c1e4b75c1977af8c9d8b45c1b8cb2c990c39143</citedby><cites>FETCH-LOGICAL-c3313-f746f05a1238f0a9d8af9bdae9c1e4b75c1977af8c9d8b45c1b8cb2c990c39143</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1002%2Fjtr.1873$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1002%2Fjtr.1873$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>315,781,785,1418,27926,27927,45576,45577</link.rule.ids></links><search><creatorcontrib>Spencer, Daniel M.</creatorcontrib><title>Trouble in Paradise: the 2007-2009 Global Economic Recession and Hawai'i's Visitor Industry</title><title>The international journal of tourism research</title><addtitle>Int. J. Tourism Res</addtitle><description>ABSTRACT
This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity and visitor arrivals, combined with widespread discounting, resulted in a 26% decrease in real visitor spending in 2009 versus that in 2006. The industry recovered during 2010 and 2011, but major hotel foreclosures, State bond downgrades and lost accommodations jobs are enduring scars. The experience demonstrated anew Hawai'i's need to strengthen its visitor industry and diversify its economy. Copyright © 2012 John Wiley & Sons, Ltd.</description><subject>Advertising</subject><subject>crisis management</subject><subject>destination management</subject><subject>Economic recovery</subject><subject>Hawai'i</subject><subject>Hotels & motels</subject><subject>island tourism</subject><subject>recession</subject><subject>Recessions</subject><subject>States</subject><subject>Studies</subject><issn>1099-2340</issn><issn>1522-1970</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><recordid>eNp10M9LwzAUB_AgCs4p-CcEPMxLZ9K0TeNNZO4HY-qobuAhpGmKmV0zk5a5_96MieDBS15CPrzH-wJwiVEfIxTerBrbxyklR6CD4zAMMKPo2N8RY0FIInQKzpxbIYQoi3AHvGXWtHmloK7hk7Ci0E7dwuZdwdCTwB8MDiuTiwoOpKnNWks4V1I5p00NRV3AkdgK3dM9B1-1042xcFwXrWvs7hyclKJy6uKndsHLwyC7HwXTx-H4_m4aSEIwCUoaJSWKBQ5JWiLBilSULC-EYhKrKKex9DtQUabSf-WRf-apzEPJGJKE4Yh0wdWh78aaz1a5hq9Ma2s_kuMoTklCUpR4dX1Q0hrnrCr5xuq1sDuOEd9Hx310fB-dp8GBbnWldv86Psnmf712jfr69cJ-8IQSGvPFbMjxYjl7ppMlz8g3max8_w</recordid><startdate>201311</startdate><enddate>201311</enddate><creator>Spencer, Daniel M.</creator><general>Blackwell Publishing Ltd</general><general>Wiley Periodicals Inc</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>201311</creationdate><title>Trouble in Paradise: the 2007-2009 Global Economic Recession and Hawai'i's Visitor Industry</title><author>Spencer, Daniel M.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3313-f746f05a1238f0a9d8af9bdae9c1e4b75c1977af8c9d8b45c1b8cb2c990c39143</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Advertising</topic><topic>crisis management</topic><topic>destination management</topic><topic>Economic recovery</topic><topic>Hawai'i</topic><topic>Hotels & motels</topic><topic>island tourism</topic><topic>recession</topic><topic>Recessions</topic><topic>States</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Spencer, Daniel M.</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><jtitle>The international journal of tourism research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Spencer, Daniel M.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Trouble in Paradise: the 2007-2009 Global Economic Recession and Hawai'i's Visitor Industry</atitle><jtitle>The international journal of tourism research</jtitle><addtitle>Int. J. Tourism Res</addtitle><date>2013-11</date><risdate>2013</risdate><volume>15</volume><issue>6</issue><spage>535</spage><epage>553</epage><pages>535-553</pages><issn>1099-2340</issn><eissn>1522-1970</eissn><abstract>ABSTRACT
This is a case study of the impact of the global economic recession of 2007–2009 on Hawai'i's visitor industry. The industry responded to the downturn largely with advertising blitzes to its primary market on the US mainland. Notwithstanding these efforts, diminished lift capacity and visitor arrivals, combined with widespread discounting, resulted in a 26% decrease in real visitor spending in 2009 versus that in 2006. The industry recovered during 2010 and 2011, but major hotel foreclosures, State bond downgrades and lost accommodations jobs are enduring scars. The experience demonstrated anew Hawai'i's need to strengthen its visitor industry and diversify its economy. Copyright © 2012 John Wiley & Sons, Ltd.</abstract><cop>Bognor Regis</cop><pub>Blackwell Publishing Ltd</pub><doi>10.1002/jtr.1873</doi><tpages>19</tpages></addata></record> |
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| ispartof | The international journal of tourism research, 2013-11, Vol.15 (6), p.535-553 |
| issn | 1099-2340 1522-1970 |
| language | eng |
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| source | Wiley-Blackwell Journals; Business Source Complete |
| subjects | Advertising crisis management destination management Economic recovery Hawai'i Hotels & motels island tourism recession Recessions States Studies |
| title | Trouble in Paradise: the 2007-2009 Global Economic Recession and Hawai'i's Visitor Industry |
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