The Empirical Analysis of E-Commerce Conference Communication Network Based on Social Network Theory

Against economic globalization backdrop, the government and scholars pay close attention to the e-commerce. Using the analysis tool--UCINET, the paper conducted an empirical analysis of E-commerce conference communication network based on social network theory. We have established an information database of Chinese E-commerce Conference, which reflects the relationships of conference communication network between them. Our findings are as follows: ①Some actors are in core position of the network, becoming the pioneers of leading the development of the retail industry network. But on the whole network, the network’s centralization doesn’t differ greatly. ②The communication network exerts a typical small world phenomenon. ③The conference communication network has no obvious phenomenon of "assigned" or "grade".