The Snip Bidding in Online Auction: Empirical Evidence from the Single Unit Auction on www.taobao.com

This paper comparatively analyses the snip bidding intensity using the auction data of two kinds of goods from www.taobao.com by normative data collecting method, based on observation of the relationship between the bidding time and auction price in online auction. Our results indicate that it has obvious snip bidding behavior in online auction on www.taobao.com. The intensity of the snip bidding is different because of different goods categories. It primarily proves that in Chinese online auction market there exists similar snip bidding behavior in mature market of developed countries.