The Strategy of Site Location Based on Business Area Theory：Case Study of Wal-Mart, Carrefour and Metro in Xi’an

The Strategy of Site Location Based on Business Area Theory：Case Study of Wal-Mart, Carrefour and Metro in Xi’an

Site location is very important factor for a supermarket’s operation. This paper proposed a location model based on business area theory, and three cases, including Wal-Mart, Carrefour and Metro in Xi’an are compared to indicate the model is useful and feasible. The finding may provide direction to...

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Veröffentlicht in:Applied Mechanics and Materials 2012-10, Vol.209-211, p.559-562
Hauptverfasser: Wu, Feng Hua, Wang, Yu, Wang, Yuan, Wang, Lu Min, Kong, Wei Wei
Format: Artikel
Sprache:eng
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Zusammenfassung:Site location is very important factor for a supermarket’s operation. This paper proposed a location model based on business area theory, and three cases, including Wal-Mart, Carrefour and Metro in Xi’an are compared to indicate the model is useful and feasible. The finding may provide direction to new supermarket’s location decision.
ISSN:1660-9336
1662-7482
1662-7482
DOI:10.4028/www.scientific.net/AMM.209-211.559