Operation and Management of Urban Planning Exhibition Hall in the Mixed-Use Mode: Hangzhou as Example

Based on the operation and management of complex modern city exhibition in the mixed-use mode and setting the urban planning exhibition hall of Hangzhou as an example, this paper clearly define the developing mode that planning exhibition hall is the cultural media of city construction and public leisure venues. On one hand, by the analysis of the function of Hangzhou urban planning exhibition hall, presenting the modern and advance Hangzhou urban planning exhibition hall actively and optimizing and expanding venue function such as the deployment of functional areas, the form of exhibition and the content of exhibition, we advocate a "people-oriented, interactive and propagandistic" operation mode and institution management; on the other hand, via the arrangement of the representative and characterized content in Hangzhou urban construction achievements, it actively guides the sustainable development of the Hangzhou urban planning hall in the future.